The BriefWhat we were asked to do
To create an email strategy for Cyber Jammies as the online website wanted to move away from stock templates.
The SolutionHow we did it
We created a bespoke set of templates for Cyber Jammies that allowed them to customise the images and messages to feature whatever they wished to promote at the time. We were able to add personalised emails that populated content based on what a potential customer was looking at and what they might like causing conversions to rise considerably.